Precise Platforms has announced the launch of its research and intelligence arm, Precise Point.
The platform, comprising the Media Monitoring and Measurement, and Trend Spotting and Analytics Units is designed to help businesses map routes to market and customer insights, customize behaviour based on research insights, and identify new sources of connection and value for Companies and Brands.
According to the Managing Consultant, Precise Platforms, Mr. Bolaji Okusaga, Precise Point was initiated out of the desire to ameliorate the high operational costs of firms in an era of aggressive struggle for minds and market as well as to meet the needs of the ever-changing consumer expectations and increasing market sophistication.
The company had in the past few months put together a technical team that developed some proprietary tools to aid the research dynamisms of the units. The Brandteon crawls news from blogs and social media platforms; the Trendteon, on the other hand, is an analytical tool for campaign and influencer management, while the Precise Tracker is used for media monitoring and campaign measurement. These algorithm-based media information pull on company, competition, industry and policy, and measure impact and sentiments as well as do comparative analysis. The information from Customers, Industry and other Critical Stakeholders are orgainsied into strategic solutions, tailor-made to serve client’s needs.
Mr. Okusaga has also noted that in the next two years, Precise Point will evolve into a full-blown company, independent of Precise Platforms, churning out structured market and policy reports, as well as building an on-point research and data analytics comparable to the works of Euromonitior, Cision, Meltwater, amongst other internationally acclaimed research, media monitoring and campaign management agencies around the world.
The company’s intelligence unit has been providing research services before this official launch. Its clients include AOS Orwell, Amazon Energy, MOMAN Group, Nestoil and OCP Africa.
Precise Point has also created a portal, www.precisepoint.net, to ensure easy access to its products and services. The portal provides investors and policymakers with the opportunity to read or download its bespoke research publications on the different sectors of the economy, as well as subscribe to receive periodic intelligence updates.